I dropped in a URL and got 12 Instagram feed images, multiple seasonal copy variations, and a full set of A/B test-ready ad creative — no designer, no repeated prompting, no explaining what my brand looks like.
What Is It?
Pomelli is an AI marketing tool built jointly by Google Labs and Google DeepMind. It launched in public beta in October 2025, and it's designed specifically for small business owners, solo founders, and lean marketing teams.
The way it works is almost disarmingly simple. You paste in a website URL, and Pomelli scans the entire site — pulling your brand's color palette, fonts, tone of voice, and visual style automatically. Google calls this your "Business DNA". The upshot: you never have to write "our brand feels like this, our colors are..." in a prompt again.
Once your Business DNA is built, Pomelli uses it to suggest campaign ideas and generate social images, ad banners, and copy — all consistent with your brand's existing look and feel. The whole workflow Google describes has just three steps: enter a URL, pick a campaign, generate creative.
In February 2026, a Photoshoot feature was added. Drop in a single product photo, and it uses Nano Banana image generation to produce studio-quality product images — for free. Whether you're selling handmade jewelry, specialty coffee, or yoga studio memberships, you can get professional shoot-level results without hiring a photographer.
Officially, Pomelli is available in English across the US, Canada, Australia, and New Zealand — though reports suggest it's now accessible in other regions too. Multi-language support and Google Ads and Workspace integrations are on the roadmap.
What Changes?
Here's the thing — small businesses used to have to pick a Canva template, manually match colors, write copy separately, and piece everything together by hand. Outsourcing to an agency meant paying a significant amount per deliverable. Pomelli compresses all of that into a single URL input.
| Old Way (Canva / manual) | Pomelli | |
|---|---|---|
| Brand setup | Manual upload (logo, colors, fonts) | URL input → auto-extracted in 5 seconds |
| Creative speed | 25+ seconds (needs revisions, 60% first-try success) | Avg. 18 seconds (85% first-try success) |
| Cost | Canva Pro $15/mo / agency fees | Free (beta) |
| Campaign ideas | You plan everything yourself | AI suggests based on business context |
| Product photos | Separate photoshoot or stock images | AI studio via Photoshoot feature |
| Brand consistency | Depends on you remembering to check | Automatic via Business DNA |
Real-world reviews report a 30–50% reduction in time spent generating first drafts. It's essentially replacing what used to be manual Canva work with a single URL.
That said, there are real limitations worth knowing. A review by marketing agency Logical Position notes that while Pomelli is strong for brainstorming and drafts, platform-specific ad spec optimization, advanced A/B testing, accessibility review, and deep brand storytelling are still squarely in human territory. It's a great starting point — but turning that starting point into actual results is still on you.
Reddit reactions were similar: technically impressive, but the outputs can feel a little same-y. It's not yet capturing every brand's unique nuance — which makes sense for something still in early beta.
Key Takeaway
Pomelli isn't here to replace Canva — it's here to dramatically speed up your first draft. Need precise customization? Stick with Canva. Need a fast, brand-consistent draft? Reach for Pomelli. The most efficient approach is probably both, depending on what you're trying to do.
Getting Started
- Go to Pomelli
Head to labs.google.com/pomelli and sign in with your Google account. No separate sign-up needed — just log in and go. It's completely free during the beta. - Enter your URL → Generate Business DNA
Paste in your website URL and within about 5 seconds, Pomelli extracts your Business DNA: color palette, fonts, tone of voice, and visual style — all at once. - Pick a campaign or write a custom prompt
Choose from the AI-suggested campaign ideas, or type in something specific like "summer sale promotion". Adding a product URL helps it generate more targeted creative. - Generate creative & refine in plain English
Platform-specific assets for Instagram, Facebook, LinkedIn, and more are generated automatically. You can tweak them with natural language — things like "change the background to a forest" or "add urgency to the copy". - Download & use
Export your finished assets as PNG, MP4, or other formats and upload them to your channels. There's no direct publishing integration yet, so you'll be uploading manually for now.
Heads Up
Pomelli is still in Google Labs beta. Occasionally the brand tone can be slightly off, and output quality isn't perfectly consistent. For anything high-stakes, the safest approach is to use Pomelli for the draft and then refine it yourself — a hybrid workflow.
